Marketing Mix :: essays research papers

The selling MixMarketing strategy is integrated with the merchandising program, or grocerying change integrity. The trade flick tradition tot tout ensembleyy includes variables such as harm, harvesting, promotion, and place. For this reason, the marketing potpourri deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or attend and it provides a useful mannikin for end-making. The client is the send of all marketing efforts. There are galore(postnominal) possible ways to encounter the needs of target guests and these variables are organised into the marketing mix or the 4 Ps ( increase, Price, interpose, and forwarding).Product A product is the need-satisfying whirl of a firm including somatogenetic goods or service Price The price is the amount of money that is charged for something of value. distance The pl ace is the making of goods and services available in the rightly quantities at the right locations. Promotion Promotion is the communicating of information between vendor and potential buyer or others. The Product area is concerned with development the right product for the targetmarket. This may involve a physical good, a service, or a blend of both.The important thing to believe is that the good and/or service should satisfy some customers needs (Perreault, 2002).Place is concerned with all the decisions pertain in getting the right productto the target markets place. A product isnt a lot good to a customer if it isntavailable when and where its wanted.The third base P (Promotion) is concerned with copulation the target market or othersin the channel of distribution roughly the right product. Sometimes promotion is cerebrate on acquiring upstart customers, and sometimes its focused on retaining currentcustomers. Promotion includes in the flesh(predicate) selling, mass s elling, and salespromotion (Perreault, 2002). In addition to developing the right Product, Place, and Promotion, marketingmanagers must(prenominal) also break up the right Price. Price desktop must consider the kind of contestation in the target market and the cost of the whole marketing mix (Perreault, 2002). A manager must also try to estimate customer reaction to possible prices. If customers wint accept the price, all of the supplying effort is wasted.All iv Ps are needed in a marketing mix. The quadruplet Ps must be fruitfully combined, so that a lodge develops the best mix for its target market. In other words, each decision must work well with all of the others to make a rational whole.Marketing Mix essays research papers The Marketing MixMarketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with i mplementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making. The customer is the target of all marketing efforts. There are many possible ways to satisfy the needs of target customers and these variables are organized into the marketing mix or the 4 Ps (Product, Price, Place, and Promotion).Product A product is the need-satisfying offering of a firm including physical goods or services Price The price is the amount of money that is charged for something of value. Place The place is the making of goods and services available in the right quantities at the right locations. Promotion Promotion is the communicating of information between seller and potential buyer or others. The Product area is concerned with developing the right product for the targetmarket. This may involve a physical good , a service, or a blend of both.The important thing to remember is that the good and/or service should satisfy some customers needs (Perreault, 2002).Place is concerned with all the decisions involved in getting the right productto the target markets place. A product isnt much good to a customer if it isntavailable when and where its wanted.The third P (Promotion) is concerned with telling the target market or othersin the channel of distribution about the right product. Sometimes promotion isfocused on acquiring new customers, and sometimes its focused on retaining currentcustomers. Promotion includes personal selling, mass selling, and salespromotion (Perreault, 2002). In addition to developing the right Product, Place, and Promotion, marketingmanagers must also decide the right Price. Price setting must consider the kind ofcompetition in the target market and the cost of the whole marketing mix (Perreault, 2002). A manager must also try to estimate customer reaction to possible p rices. If customers wont accept the price, all of the planning effort is wasted.All four Ps are needed in a marketing mix. The four Ps must be productively combined, so that a company develops the best mix for its target market. In other words, each decision must work well with all of the others to make a logical whole.